IKEA's Journey in Cracking the Indian Furniture Market
27 January 2025

IKEA, the Swedish furniture giant, is making strides to establish itself in the Indian market. With a burgeoning middle class and an appetite for modern home decor, IKEA's entry into India seems promising. This article explores IKEA's strategies, challenges, and prospects in the diverse and competitive Indian furniture market. Additionally, it delves into local consumer behavior and how IKEA's international experience could drive its success in India. Expect insights into IKEA's adaptation to India's cultural and economic landscape.